Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.

Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.

Impressions is a metric that measures the total number of times your ad was shown to LinkedIn users, regardless of whether they clicked on it or not.

Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.

The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.

Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

The Clicks metric represents the total number of clicks on your ad, including clicks on links, buttons, and other interactive elements within the ad.

The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.

Leads metric indicates the number of people who have shown interest in your product or service by providing their contact details through a lead form on Facebook or Instagram ad.

The Conversions metric measures the number of desired actions taken by users on your website after clicking on your ad, such as completing a purchase or filling out a form.

Conversions is a metric that measures the number of times a desired action is completed on a LinkedInAds campaign, such as filling out a form or making a purchase. It helps advertisers track the effectiveness of their ad campaigns in driving valuable actions.

Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.

CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.

Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

Average CPC is the average cost per click for your LinkedIn Ads campaign. It is calculated by dividing the total cost of the campaign by the number of clicks received.

The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.

The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.

Cost is the amount of money you have spent on your Google AdWords campaign. It can be viewed as a total cost or broken down by ad, keyword, or other customizable factors.

Spent is a metric that indicates how much money has been paid for LinkedIn Ads campaign or set of campaigns. It is the total amount of your advertising spend during a specific time period.

The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.